Hi, I’m Taylor Shold and I’m the founder of Shold Media Group. In my day job, you’ll find me working as an Associate Producer at Sportsnet on all things hockey. I come to Sportsnet after working as an AP at CBC’s Hockey Night in Canada and at the NHL Network. As the founder of the SMG, I look to connect those in the media with one another through networking.
Broadcasting allows you to experience some amazing things. A few of my career highlights come while working at the NHL Network. I had the opportunity to travel to the 2013 and 2014 Stanley Cup finals, Winter Classic in Detroit and the NHL Entry Draft in New Jersey and Philadelphia. Before Sportsnet and the NHL Network; while at the CBC, my work included multiple Stanley Cup Finals as well as the 2011 Women’s World Cup of Soccer. Since joining Rogers, I have been involved with some other great events such as the World Cup of Hockey, which I produced the opening montage for.
My love for sports has been in my blood since I was a kid growing up in British Columbia. The passion was fueled during the 1994 Stanley Cup Playoffs when my beloved Canucks made that glorious run to the Finals only to lose in the 7th game to the New York Rangers. After watching all the playoff games on Hockey Night in Canada and getting so excited with each and every one, I decided I wanted to be a part of it I grew up. When my NHL dreams vanished due to an overall lack of skill in skating, shooting, puck control, backward skating…among other things, I turned to the next best thing, broadcasting.
I have been involved in broadcasting since 2004 when I did a Co-op placement in the sports department for Rogers Television Mississauga. Going to the various events and being able to cover sports on a full-time basis only added to my desire to do it for a living. My next step was to getting into the Radio and Television Arts program at Ryerson University. Those next 4 years allowed me to really learn a lot, both inside and outside the classroom. While gaining a huge amount of knowledge on the media world from industry leading professors I was able to apply this in a practical sense. I both produced and co-hosted a weekly sports radio talk show called the SportsCap for 3 years on Ryerson’s pioneering internet radio station. In addition to booking guests like TSN’s Jay Onrait, Jennifer Hedger, LeafsTV’s Joe Bowen and NHL players like Brad Boyes and Wojtek Wolski, the SportsCap crew went on location to Toronto Maple Leafs training camp, Stephen Colbert Day in Oshawa and various sporting events around Toronto.
During my time at Ryerson, I was also the in-game host for the Ryerson Rams Varsity Basketball and Volleyball teams. I was part of Achilles Productions, the group that spearheaded the Ryerson Rams recruitment videos to be sent out to all potential varsity athletes.
In addition, I hosted SportsWeek on TVCogeco in Oakville/Burlington as well as did sideline reporting for Junior Hockey and Lacrosse as well as High School Football. Getting to see the effort it takes to work in front of the camera really opened my eyes to the skill and dedication it took to make it on-air. You don’t truly appreciate how easy the professionals like Ron MacLean or Elliotte Friedman make it look on TV until you stand in front of the camera and that red light goes on.
To complete my studies at Ryerson, I completed a six-week internship at CBC’s Hockey Night in Canada that has extended into my dream career. I went from shotlisting games once a week on Saturday nights to producing spikes, bumpers and teases or openings seeing by millions of Canadians on the legendary broadcast. I was one of only a handful of people in Canada to be trained on new 3D telestration software that was making its way into broadcasting, revolutionizing the way an analyst can breakdown and show a play to the audience from almost any angle or perspective. This 3D telestrator is now widely used on Sportsnet, TSN and many U.S. based sports shows.
It was during my time at CBC where I came up with the idea to start a networking group to help others try and get their own foot in the door in broadcasting. I aptly named it the Shold Media Group and its goal is to connect people through networking in all its forms. (Online, on social media and in person) It has exploded from a simple idea in my head to very successful networking events and a Facebook and Twitter following in the thousands. I have not only met some great friends though this endeavor but helped a number of people make invaluable connections leading to jobs, a place to showcase their work and other great opportunities. If you are interested in networking, you can join the Shold Media Group by simply clicking ‘LIKE’ on the Facebook page here: Shold Media Group on Facebook
After moving on from CBC’s Hockey Night in Canada due to some major budget cuts, I did some freelance producing on Sportsnet’s soccer and Tennis coverage as well as some freelance gigs at TSN using the 3D Telestrator on CFL Coverage. Once an Associate Producer job opened up at the NHL Network, I jumped at the chance to get back working in Hockey. That led to some amazing experiences in the control room, on the road and giving me the chance to get my feet wet producing segments for NHL ON THE FLY.
After Rogers bought the national rights to the NHL in 2013, I kept my eye on any possible openings at Sportsnet to work on the new coverage. After some serious networking and digging to get an interview, in late 2014 I was hired on as an Associate Producer at Rogers Sportsnet in our NHL production department. I had the chance to work on regional and national coverage including working on Hockey Night in Canada, Wednesday Night Hockey and Hometown Hockey.
That brings us to now. I am still working hard everyday at Sportsnet, trying to bring Canadians the best hockey coverage there is in the world in addition to trying to help young media professionals excel at their craft. Both broadcasting hockey and meeting so many great people in the broadcasting industry each day is something I really enjoy doing and hope to continue it for a long time to come. If you want to check out some of my work, here is a link to My Portfolio.
If you’d like to get to know me better you can follow me on Twitter here: @tshold
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