Taylor Shold: Tell us a little about yourself, who are you and what do you do?
Angela Su: Hi Everyone, my name is Angela and I’m one of the Associate Producers here at Maple Leafs Sports & Entertainment. More specifically, I produce a few shows here for the Toronto Maple Leafs on the Leafs Nation Network (formerly known as LeafsTV). I work alongside a talented team of Production Editors, Talents, Cinematographers, Producers and everyone else in between to bring out BWW XL, BWW, The Blue Line Podcast, TML Classics, LTV Throwback, This Week in Leafs Nation and The Usuals.
Growing up, I always loved being creative whether it’s through sketching, painting or pastel art – I loved creating art. This carried out to my high school career where I had the chance to be a Section Editor for my High School’s yearbook. From there I realized I loved thinking of an idea and then executing it.
Taylor: Networking is a big part of SMG, why is networking so important and how can people do it effectively?
Angela: Networking is huge. If it wasn’t for my cold calling to random individuals via LinkedIn and attending any/every sports conference I can, I don’t think I would be in the position I’m in today. To be effective in networking I would say reach out to like-minded individuals via social media or even yet attend Networking events. (eg. Shold Media Group Networking Events or Monday Girl) It’s the best place to meet individuals like yourself and build something from there.
Taylor: You are the Cold-Call Queen of LinkedIn, what approach do you take when trying to make those connections online?
Angela: First of all, I went out there to get as many relevant experience as I could. Following that I populate my LinkedIn page with my experience and even reached out to my former superiors to request a recommendation. Following that I typed in “Sportsnet, TSN, MLSE, CNN, NESN, FOX SPORTS” all under the search engine and that’s where I started connecting with these individuals. The best thing about LinkedIn is that you can connect with anyone and once they become your connection, you can send them a quick message about yourself. What I used to do is introduce myself, told them that I’m an aspiring sports journalist and seeking their time for a quick coffee or phone call. I did that almost everyday of my 3rd year University, up to the point where I would buy 2 international phone cards a week and call others from all parts of the world (eg. China, Europe, USA & Canada).
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Taylor: You landed your job at MLSE after an internship there, what can people do to make the most out of their internships to potentially land a job at the company afterwards?
Angela: I think first and foremost is to do your job first and then go the extra mile to do whatever else needs to be done. Always seek for more opportunities to help out and the biggest thing after all of that is attitude. If you have a winning attitude and a positive outlook into everything you do, you will bound to succeed. As an intern, no job was too big or too small for me and everything I did was with a big smile on my face. Also at MLSE it’s a huuugee company, another thing you should do in any company you intern for is get to know everyone. During that time I met amazing friends not only from my own department but also with Accounts, Tickets & Sales, IT, VIP Experience and other brands – this allowed me to build relationships with others that were outside my own department.
Taylor: Standing out in this business is critical. We connected a while ago and you sent me a hand written thank you card when I shared some advice with you. I’ll never forget that, is this a easy way for people to be remembered?
Angela: I think so! It’s rare nowadays to get a hand written note and it’s such a nice feeling when you do get one. I think it also shows that you genuinely care about that other person’s time and that you are thankful for their kind gesture. It’s little things like that too that also allows for you to be remembered. I have built a handful of amazing connections in this industry and to stay connected with them I would usually go for coffee with them, write them a holiday or birthday card and/or go into the building with treats. It’s also a nice way to stay connected with those that have helped out with your career.
Taylor: Finally, what advice would you have for anyone who is looking to start a career in the media?
Angela: Get as many experience as you can. Start off small, network with individuals in the industry and intern/volunteer your time at companies you want to work for in the future. Keep a positive attitude, stay connected to those that have helped you and never stop learning!
You can follow Angela on Twitter @AngelaSu
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