Hey PR hopefuls! Anne Vranic here, founder of Machina PR (previously employed at Holmes PR, Global TV and Strut Entertainment).
Public Relations (a.k.a Communications, Marcomm, Publicity) is an incredibly competitive, ever-evolving and exciting career path, and one I’m grateful to have stumbled into 10 years ago.
Unlike me, you’ve completed your specialized degree (mazel!), now what?
As you’re getting your portfolio/resume/cover letters together, hone in on what makes you you. This is something I learned through my acting experience, but it can be applied to most creative professions. People that stand out aren’t always the most organized, learned, attractive – they bring a unique perspective and don’t mirror everyone else. Many people have degrees; many people have post-graduate degrees (sorry!), but no-one is you. Highlight who you are and what you’re good at, and show that sh#t off – on your website, your social pages, and your resume.
Now that you’re feeling confident and ready to slay, hone in on your dream employers (cast a wide net!) and use your social media prowess to track down people within that organization you can meet/info gather from. If people use instagram to find their life partners, surely mentor-shopping is kosher too, right?
When you land an informational interview (s), be prepared: research who you’re meeting, his/her role within the company, and what interests/excites you about the company/ their position. Have a list of questions ready, and be sure to follow-up to thank them for their time.
If you’re in a position where you can intern (or volunteer PT), I would inquire about the application process and next steps. Interning is a great way to get your foot in the door, and learn first-hand if PR is the right field for you. Based on my experience, I would recommend interning at a small agency where you’ll get the opportunity to gain hands-on experience, and start building a portfolio.
In the meantime, carve out time in your week to consume news; follow media influencers and journalists; practice writing (speeches, releases, compelling headlines); and attend events in your area where you can network with other creatives (some in the Toronto-area include events through CPRS, the Bad Girls Collective, Monday Girl, Make Lemonade, WeWork, etc.)
This is not a career for the faint-hearted, but one that will certainly keep you on your toes.
Can’t wait to see you all kick-ass in the coming months.
As always, email/DM me with any questions.
About Anne Vranic:
Anne Vranic is an award-winning PR pro, writer and on-air personality with nearly 10 years’ experience working at prominent agencies and at Canada’s leading broadcaster. Working on international juggernauts NCIS, The Grammy Awards, The Simpsons and Entertainment Tonight; brands like The JUNO Awards, Canada’s Walk of Fame, Global TV, Food Network and YTV; plus lifestyle properties Toronto Men’s Fashion Week, Gaiam, Rdio, and Organic Meadow, Anne has walked the world’s biggest red carpets, generated hundreds of nationally syndicated stories, and won two national awards for her creative prowess.
For more great articles, features and job postings, follow us on Twitter @SholdMediaGroup
Join Shold Media Group
Joining the Shold Media Group and getting connected with other young media professionals is simple. All you need to do is ‘LIKE’ SMG on Facebook and ‘Follow’ SMG on Twitter. Once you do that, you’ll have all the great articles, videos, event invites and much more delivered right to you. Click the links below to Join.