Twitter has become an essential tool for media professionals. It’s the first app I check in the morning and the last one I check before I go to bed at night. It’s filled with useful information, breaking news, networking opportunities, fun content and a great place to help promote your own work. I wanted to share why I use Twitter and what benefits I get from the micro blogging site. You’ll find me tweeting @tshold.
1. Useful Information
There is no better place to go if you want to find out what is happening at any given moment. You can find information on anything from sports, news, weather, politics and celebrity gossip all within a few seconds on the site. The search tool is great if you want to find out what people are saying about a particular event or topic, you can even search within a specific area. It’s also a great way to gauge reaction in real-time to anything you want to check up on. In my business in particular, sports broadcasting, you can find out lines for upcoming games, starting goalies, injury reports and relevant updates to any team or game we are covering in just a few clicks. An ideal tool for quick, succinct news that we can relay to our viewers on TV.
Corrado, Holland, Hunwick in TOR lineup tonight, it looks like. Andersen in goal.
— Elliotte Friedman (@FriedgeHNIC) November 12, 2016
There is no better place for breaking news than on Twitter. Reporters can live tweet events, court proceedings, sports signings and trades faster than news outlets can get them on TV or Radio. Twitter has been my go-to for breaking news for the last few years. While you need to be careful about fake account and troll spreading misinformation, Twitter has verified accounts of credible news outlets and journalists that you can trust. During breaking news situations like political elections, active shooters or terrorist threats, Twitter can be the best source of information from people with boots on the ground in that location who you wouldn’t normally follow. Through Twitter search or Re-Tweets from people you follow, you can stay up on breaking news very easily on Twitter.
— CNN (@CNN) November 9, 2016
I am a huge fan of networking and meeting other people in my industry. In fact, I created Shold Media Group as a conduit to meet new people. One of the best ways to do that is though Twitter. You have access to so many influential and connected people on the site and reaching out is very simple. Once you reach out, that person can look at your photo and bio and if they want to get a little more in-depth information on you, can go right onto your timeline to see what type of content you tweet. It gives them a real sense of who you are and if they want to take the time to respond. That’s why it’s important to have as much info in your Twitter bio as you can while adding any relevant links to a personal website or portfolio in order for people to easily find out more about you. Once an initial contact is made either through a follow or message, you can send more private messages through the direct messages function on the site.
— Taylor Shold (@tshold) August 16, 2016
4. Personal Branding
There is almost no better way to sell yourself than to keep an active Twitter account. It’s a great way to show off your interests and your work. You can be as personable or opinionated as you want while branding yourself in whatever light you want the world to see. You can post links to items you’ve worked on, breaking news you are covering, bands that you are seeing or sporting events you are at. If you are in the media business, you can build up a pretty large audience by keeping your content updated and relevant. If you want to get into an on-air career, you can post videos of your work or newly updated demo reels. If you want to be a writer, you can post link to recent articles or your website. I use Twitter to help promote both this website and items that I’ve worked on that I’m really proud of. You don’t have to be afraid to post things about yourself or what you’ve accomplished, people are following you on Twitter for a reason, they want to see your work, your pictures, the links you’re posting. Don’t forget though, what you post online is there forever, there never seems to be a permanent button for anything these days, so be careful before you hit ‘POST’ on an item or Tweet that might get you in hot water. Other than that, have fun with the site.
— Taylor Shold (@tshold) November 1, 2016
Twitter is a great place to help build your personal brand in whatever field you may be in. As I’ve mentioned, it can be an excellent source for news and current events. A few minutes on Twitter can help fill you in on a days worth of news. Don’t be afraid to follow new people and reach out to those you admire and want to learn from. It’s amazing how generous people are with their time. Don’t worry too much about how many follower you may or may not have either. If you produce good content people will find you. Don’t get sucked into following everyone who follows you or feel slighted when someone doesn’t follow you back. I follow around 500 people and don’t really go much higher than that because I find my timeline gets too busy otherwise. If you find you want to follow a large number of people, lists are a great way to do that while keeping things organized…but that is an article for another day!
Most importantly, have fun with the site. There are a lot of really interesting people out there looking for an audience. If you are one of those people, make the most out of your content and show the world what you can create from just 140 characters.
If you’d like to follow me on Twitter, I’m @tshold
For more great articles, features and job postings, follow us on Twitter @SholdMediaGroup
Join Shold Media Group
Joining the Shold Media Group and getting connected with other young media professionals is simple. All you need to do is ‘LIKE’ SMG on Facebook and ‘Follow’ SMG on Twitter. Once you do that, you’ll have all the great articles, videos, event invites and much more delivered right to you. Click the links below to Join.